About Hiba Nura
A Somali fragrance house, rooted in tradition
Since 2020, Hiba Nura Bakhoors has celebrated Somali heritage and cultural identity through scent, from our home in Hamar Jajab, Mogadishu.
Who we are
Where tradition meets modern craft
Hiba Nura Bakhoors is a Somali fragrance house based in Mogadishu. We are inspired by the gentle smoke of uunsi, the traditional incense that Somali families burn after meals and on special occasions to lift the spirit and freshen the home.
We create high-quality aromatic products for houses, offices, event halls, vehicles and personal use, blending time-honoured customs with modern creativity to craft scents that feel both familiar and new.
Our incense is made with premium frankincense resin from Puntland, known for its rich and lasting aroma.
Vision & Mission
What drives us
Our Vision
The leading fragrance house of the Horn of Africa
To become the leading fragrance company in the Horn of Africa, recognised around the world for high-quality Somali uunsi and perfumes that bridge tradition and contemporary life.
Our Mission
Celebrating Somali heritage through scent
To celebrate Somali heritage and cultural identity through fragrance, offering authentic, premium products and personalised service to every customer.
Core Values
The values behind every scent
01
Cultural Authenticity
We honour Somali heritage through traditional ingredients, recipes and designs.
02
Quality & Craftsmanship
Premium natural materials and strict quality control make every product safe, effective and luxurious.
03
Innovation
We blend traditional craft with modern creativity and keep developing new scent combinations.
04
Customer Focus
We listen to our customers and aim to exceed expectations with personalised service.
05
Integrity
We do business honestly and respectfully, building trust within our community.
Our Journey
From Mogadishu to the world
2020
Founded
Founded to revive traditional Somali fragrances, quickly earning a loyal following.
Growth
New collections
Expanded into multiple collections, including traditional uunsi and custom perfumes for men and women.
Community
Culture & events
Took part in local markets and cultural events to promote Somali aromatic heritage.
Diaspora
Scents of home
Extended our service to Somali communities abroad, so they can enjoy the scents of home.
Where We Operate
Serving Somalia, East Africa and the diaspora
Somalia
Headquartered in Mogadishu and serving customers across the country, including major cities and regions.
East Africa
Supplying Somali regions such as Puntland and Somaliland, and neighbouring East African markets.
International
Shipping to the Somali diaspora in Europe, North America and the Middle East.
Made for you
Let’s create your signature scent
From a single personalised bottle to wedding and wholesale orders, our team will help you choose or design the right fragrance.
